Joseph is a Harvard-educated serial entrepreneur with over two decades of successful experience consulting to multi-nationals as well as building successful businesses within the content and process management arenas. He ideates innovative technology approaches to overcome business challenges allowing organizations to reduce operating costs, streamline operations, and increase competitive advantage. As a versatile and strategic professional who intuitively anticipates the market, he strives to exceed expectations in everything he does.
Joseph is currently the founder of WorkDone.AI, a Digital Workforce/Corporate Memory Platform, which comprises the culmination of my experiences onsite at over 30 companies across more than ten countries. By leveraging our patent-pending Expertise Capture technology, organizations can seamlessly train software agents to automate tasks and transactions between major SaaS platforms. He is also co-founder of RGB Projects Inc., an IBM business partner that provides innovative, robust enterprise content and business process management solutions around the globe.
Hey everybody, it’s me, Adam Chapnick, with Security Token Academy. We’re here in Los Angeles at CIS 2019, and we are joined by the CEO of WorkDone, Mr. Joe Rogers. How’s it going?
It’s going great, Adam.
Thank you for joining us.
We go back a long way and I am very excited-
Yes, way back into the crowdfunding day, but the reason I’m excited to talk to you is to have people hear about the application that you’ve figured out for blockchain, that applies to many people and does some good. For people who haven’t heard of WorkDone, can you tell us what is it and why does it exist?
Sure. WorkDone is basically a corporate memory application. We use artificial intelligence to capture knowledge worker expertise for processing complex transactions. We’ve solved the problem when knowledge ... When someone retires or changes jobs, that knowledge no longer walks out the door, it’s retained in the company, and then we can use it to train new people or automate tasks, or for performance management. Because AI has ... everybody’s kind of worried about AI replacing them, we actually set up as a public benefit corp to fund a non-profit, which is a decentralized autonomous organization. So at the outset it’s a fiat, but then it turns into a token and we use crypto to put people back to work.
Okay, wow. I do want to hear about how that works. Where does the AI measure a knowledge worker’s contribution? How, if it’s possible to explain, how is that possible?
Believe it or not, it’s actually transparent. It runs on the desktop behind the scenes, it just watches. We call it the WorkDone monitor. There’s no training required for the user, they just keep working and doing whatever they’re doing. The average worker has a number of tasks, half of them are grunt work, so we actually watch them do that and then we free them up to do the higher value stuff, which everybody has to do but they never get to it.
Help me understand now. Your AI watches me as I do my work from 9 to-
Processing insurance claim, or paying an invoice, or purchase order-
What does it produce, or what does it determine?
It actually captures how you process individual types of work, and we use machine learning, supervised machine learning, to create what we call work heuristics. It’s the operational best practices of how a business does it’s back office.
Then that ... You don’t train people with that?
We learn from the people, and that’s retained in the heuristics.
So if I’m a business owner and I have generated a work heuristic for one of the processes that my workers do, do I then use that ...
You get a message that your agent is ready, and then you can basically send the work to that agent. Then you monitor the output of that agent, you’re like, “Okay, it’s doing a good job,” and you let it do its thing.
So then that agent, you can actually put it into a marketplace, and people can hire out your agent, so it’s another stream of revenue. It’s all about ... In the past, there’s been technology and people, there was disruptions, old jobs went away and new jobs were created. We started out with technical innovation and it turned into socioeconomic innovation. We’re really all about getting people from here, these old jobs, to the new jobs which don’t even exist yet. That’s our purpose.
So then tell me again, what is the ... It’s called social ... What’s the ... benefit corp?
PBC, Public Benefit Corporation.
Public Benefit Corp, and so how does that integrate once the process you just mentioned happened? Where does that come in?
No, WorkDone was incorporated in Delaware as a public benefit corporation.
Oh, the whole company is a PBC?
It already is, and what that means is shareholder benefit isn’t the ultimate be all end all. We can actually ... Written into our bylaws, a percentage of revenue funds a non-profit.
Isn’t that lovely?
We can’t have equity holders, stockholders getting upset that we did that, because we’re set up, that’s our purpose.
That’s fantastic. Where are you ... Are you in operation, you’re launched?
We are live, we actually have our first beta customer, they’re in Baltimore.
Great. Are you going to be U.S. based, or global, or ...
Well we’re starting here, but it’s a global play, absolutely. The blockchain aspect is many; one, we use it ... The agent I mentioned that can do your work, it’s tied to the blockchain which prevents rogue agents coming in. They will have access to your systems of record, so we use that. Then as well, there’s a token that we use for the marketplace and that can be traded.
Got it. Since you so deeply understand the workings of a token economy, what do you think about a security token ... While you guys aren’t issuing an STO, how do you think that is currently impacting or going to impact the ecosystem as a whole?
We’re actively considering an STO. We may end up doing both, ICO and STO, because of the benefits that a security token provides with ... Equity in a startup is not liquid for many years-
Believe me, I know it.
Personal experience. Being able to actually get that liquidity up front earlier than later, that’s enough of a reason in and of itself. There are other benefits; being able to fractionalize ownership, etc. I like security tokens a lot.
Interesting. If and when you end up getting into an STO, you’ll have to come back and tell us how it’s going, how it went, what’d you learn.
It’s great to have you tell us all about WorkDone, thanks for joining us.
Okay, thanks Adam.
Alright Joe, good talking to you.
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